Urania Creator Guide

Draft: this page has 1 item(s) to be filled in before release (highlighted). The content is not final.

This guide is for partners who introduce Urania on social media. Please read it before you post. Posts that go against it may not be eligible for rewards (Partner Terms).

1. What we would like you to say

• It is free to start. Enter a date of birth and see today's reading. Paid features (Plus, Premium, in-depth reports) are for people who choose them.
• Fortune-telling is entertainment. It is not medical, health, legal, financial, career or other professional advice. Please present it as something to enjoy or a prompt for reflection.
• Explanations and conversations are generated by AI. The character Urania is an AI, not a human fortune-teller. AI text can be wrong.
• The app is for ages 16 and over.

2. What not to say

Urania's readings do not guarantee the future. Please do not use expressions like the following in posts, spoken lines in videos, captions, thumbnails or replies to comments.

• When you show app screens, check that no text that falls under the table above is visible.
• You are free to share your honest experience. Do not state things that are untrue, or imply that it works that way for everyone ("everyone", "anyone").

3. PR disclosure (required)

A post with your referral link or code is an advertisement for which you receive payment. It must be clear to viewers that it is PR. Posts without a disclosure are not eligible for rewards.

Japan (the stealth-marketing rule under the Act against Unjustifiable Premiums and Misleading Representations)

Since October 2023, ads that are not recognizable as ads are prohibited. Your introduction, for which you receive a reward, counts as an ad.

• Put words that anyone can recognize as meaning "ad", such as "#PR" or "#広告", at the start of the post where it is visible.
• Examples:
  • "#PR I am paid by Urania to introduce this."
  • "[Ad] This is an introduction of the app Urania."
• Do not bury it in a long run of hashtags, and do not put it only after a "read more" fold.
• For videos, put it both in the video (caption or spoken at the start) and in the description.
• Do not rely only on words that are hard to recognize as ads, such as "#provided" or "#ambassador". If in doubt, use "#PR" or "#ad".
• If the platform has an ad label tool (Instagram's paid partnership label, TikTok's content disclosure setting, YouTube's paid promotion check box), use it too.

United States (FTC)

For posts aimed at US audiences, follow the FTC's Endorsement Guides and disclose the payment clearly and conspicuously (for example "#ad", "#sponsored", "Paid partnership"). In other countries and regions, follow the local advertising rules.

4. Using your link and code

We give you one referral link (the main one, the same for iPhone and Android) and one referral code you can say out loud (a backup). Both belong to you, and rewards, fraud rules and the ledger work the same way for both.

• Link: https://fworks.studio/urania/r/your-code/ (for example https://fworks.studio/urania/r/mika/)
• Referral code: URANIA_YOUR-CODE (for example URANIA_MIKA). It is also shown large on the referral page.

The link (posts, descriptions, profile)

Put the link in your posts. People who open it see a referral page (if the app is already installed, the app opens and records the referral).

• Android: installing from the Google Play button on the referral page carries the referral over automatically.
• iPhone / iPad: tapping the App Store button on the referral page copies the referral link. When they open the app for the first time, it asks "A referral offer from ... is available. Apply it?", and applying it records the referral.

The referral code (videos, podcasts, live streams: places where people cannot tap a link)

You can say, for example:

"Enter the referral code URANIA_MIKA in the Urania app and your first month of a monthly plan is half price."

The code goes in the "Referral code" field in the app (during the first-time setup and in the settings). Upper or lower case both work. It also helps people whose link did not carry over, so adding it to your post or profile is a good idea.

How to describe the offer

The offer for referred users (50% off the first month of their first monthly plan) is the same whichever creator's link or code they use.

• OK: "half price for the first month with my referral code", "start from this link and get the first month at half price"
• Do not say: "a special price only with this code", "an exclusive discount for my followers" (the same offer comes through every referral, so this misleads), or anything that leaves out the conditions, such as "free forever"
• The discount applies only to the first month of a person's first subscription. It does not apply to people who have already paid, or to annual plans. The price and conditions are shown on the purchase screen in the app.

Other rules

• Referring yourself (making a purchase with your own link or code) is not eligible for rewards.
• Do not use the link or code in ad bidding on brand names such as "Urania".
• You may shorten the link or turn it into a QR code. Do not change what the link points to.

5. Materials

Approved materials (logo, screenshots, descriptions, videos) are kept here:

• 【要記入 F18: Where the materials are kept, and the URL (logo, screenshots, descriptions, videos)】

When you edit materials, do not change the character's look or add text that falls under the table above.

6. If you are unsure

If you are not sure whether a post fits these rules, email us before posting, using the address you applied with (Partner Program).

日本語

紹介ガイド（日本語）